Whether you began your blog as a fun way to keep in touch with family and friends, or you began it with the goal of eventually being a full-fledged business, you’ve probably asked yourself how you can make money with your blog. Don’t fret – it can be easier than you think!
Making Money by Blogging: Sponsored Posts
One of the easiest ways to make money by blogging is with sponsored posts. Companies will pay you to post about their products or services. How much you charge for a sponsored blog post is up to you!
It’s a good idea to determine what you’d like to make per hour for creating any blog posts. Don’t forget to include any photography and photo set up time time, in addition to writing the actual post. The amount brands will pay can vary greatly and often depends on your site’s pageviews. The higher the pageviews, the more money you can make!
It’s also a good idea to make sure that the company and the topic fit the theme of your blog. If you’re a food blogger who creates recipes, it doesn’t make sense to accept a sponsored post for a bank, for instance. Keeping your blog’s theme consistent is better for your audience and should be protected over making a few hundred dollars with a sponsored post that doesn’t fit.
Sometimes you may also get offers from companies who want to write their own post and put it on your blog. Be careful with these – if you take too many from a number of different industries, your site will look like a mishmash of sponsored content. Brands are sometimes wary of working with a blog that accepts every sponsored post, regardless of topic.
It’s unlikely that you’ll be able to start your blog and instantly start making money with sponsored posts. However, if you keep creating great content, you’ll eventually get to that point.
Making Money by Blogging: Ads
Putting ads on your site is a great way to passively make money with blogging. When you’re first starting out, you likely won’t make a lot of money with ads, but your income will go up with the more pageviews you have.
The most popular ad networks for bloggers are Google AdSense, Media.net and Infolinks. The right one for you depends on how you’d like to be paid. The different payment rates are cost per impression, cost per click, fixed rate and cost per acquisition. If this sounds like gibberish, don’t worry!
Cost Per Impression
The amount you receive under this model depends on how many impressions each ad receives on your site – that is how many people visited the page it’s on. However, it’s important to know that you’re not paid by each single impression, you’re paid for each thousand.
Cost Per Click
Just like it sounds, you’re paid each time someone actively clicks on your ad. It’s a great model if you have an active and consistent readership.
The fixed rate model is somewhat outdated and can be the most complicated. You’ll need to negotiate with each advertiser on your blog and determine what a fair rate is for each ad.
Cost Per Acquisition
This is a great plan for experienced bloggers, especially if you like to share products you love. Advertisers will pay you per sale under this model. You don’t need to have a huge audience to make money with cost per acquisition sales, but you do need to be a trusted source for products.
Making Money by Blogging: Selling Digital Products
Free printables rule many blogs, but that doesn’t mean there’s not money to be made with digital products. Consider offering a free product once a week (maybe on your slowest traffic day to encourage visitors), but charge for the majority of your downloads. Although Etsy is quite popular for these digital products, try to get a sales platform on your own site so you aren’t sending traffic away.
Stay tuned for part two of our series on how to make money with your blog. What’s been the most profitable money making method for your site? Let us know!
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