Chapter 1: Tinkering with Video using Youtube Keywords
Introducing: The Youtube SEO survival guide for bloggers.
Are you a creative, lifestyle, or food blogger that realizes they need to do more with Youtube, but have trouble getting started? Or maybe you’ve been doing it for some time now, but you feel stuck?
This is an ongoing guide that’s intended for bloggers who already know intermediate level SEO, and are ready to advance their entire strategy to include video. You’re already good at blogging on WordPress, you do all the basic SEO things to optimize your content, you’ve done image optimization, you earn a respectable amount of backlinks from other blogs and media sites. The next thing to conquer, is video, specifically using Youtube.
Doing so will maximize your potential of getting viewed on social, on your blog, and on Youtube.
SEO in 2019 is about text content, image content, and video content synchronizing and gelling with each other in order to satisfy all the users, search engines, and social algorithms out there.
This first chapter is about having fun with video, and Youtube. It’s a stressful transition for many bloggers (shout out to the introverts out there 🙂 ). If you’re having trouble with starting, then try baby steps. Start doing some random videos based on your interests, or on your top content, and see what happens. Imperfection isn’t to be avoided, it’s actually one of your key objectives. More on imperfection in chapter 2, and why it’s a secret ingredient to winning on Youtube.
For now, jump below to see the 20 video keywords, which you can turn into individual or series of videos, along with their minimum search volume totals for 2019.
Youtube vs Blogging: Why you should think Youtube + blogging instead
Search traffic is vital for blogging survival in 2019 and beyond, and nobody dominates search traffic like Google as a whole. In 2019,:
- Google Search accounts for 66% of internet search traffic
- Google Image Search another 22%
- And Youtube, 3%
Clearly, Google as a parent company of all these properties plus Google maps, and other smaller sites, is a search monopoly. FB, Twitter, Amazon, Pinterest, Instagram all combined barely make up 5%.
While most bloggers have dabbled in SEO for Google Search to some degree, not many bloggers have taken the massive opportunities presented by visual search.
Most bloggers we talk to today, even those killing it with Google Search and Google Image Search and Youtube, haven’t holistically achieved synergies between their blog content, their images, and their video content for a powerful 1-2-3 punch.
Think about what you see at the very top of the Google Search result page today for virtually any keyword on tutorials, ideas, recipes, and other searches where users expect informational or inspirational results.
Youtube video carousels, Google Image panels, Recipe cards, Featured Snippets w/ step-by-step instructions, and who knows what new interactive results Google designs in the future.
If you want to remain competitive now and in the future, you can’t afford to neglect visual and voice search in your SEO strategy. You have to think and optimize in a more well-rounded way.
Fortunately, it doesn’t mean you have to re-learn SEO all over. You can simply integrate a few techniques into your blogging strategy today, and get more mileage out of your content using all your multimedia assets.